Search scorecard
A clear read on each part of the operation, scored
The diagnostic
Start with a clear read of the operation
A structured review of how your search activity connects to real business outcomes. It's free, it takes one to two weeks, and you leave with a scorecard, the maps, and a prioritized 90-day roadmap — plus an honest read on whether we're a fit.
What it examines
The whole path from search to revenue
Most search problems live in the gaps between systems. The diagnostic looks at all of them, not just the ad account.
- Customer and search intent
- Paid-search account architecture
- Query, ad, and page alignment
- Commercial content coverage
- Conversion tracking
- Offline conversion imports
- CRM and lead-quality data
- Attribution and reporting
- Website readiness for answer engines
- Emerging answer-engine opportunities
What you receive
Deliverables you can act on
Intent map
The questions you cover, miss, and should own
Measurement-flow map
How outcomes do — and don't — reach the platform
Paid-search recommendations
Structure and relevance changes, prioritized
Content & website gaps
Where relevance and proof are missing
90-day roadmap
What to do first, second, and third — with reasons
Request it
Tell us what you’re running today
A little about your business and your current search activity. We’ll be in touch to set up your diagnostic.