About
Founder-led and operator-run
Digital Traction is a small, hands-on search and answer-engine advertising practice. One operator inside the account, not a layer of account managers between you and the work.
Digital Traction is founder-led and operator-run. The work is simple to describe and hard to do well: connect a company’s advertising, website, data, and measurement so search actually produces customers — not just traffic.
The founder has worked on paid search from inside Google and on discovery and community advertising from inside Reddit — the systems and the incentives, not just the dashboards. That platform background is why the practice focuses on the inputs behind a placement as much as the placement itself.
The practice is deliberately small and embedded. It runs the media directly, and directs the website, CRM, and measurement work that decides whether the media performs.
Background
The short version
Founder & operator
Digital Traction
- Founder-led and operator-run
- Hands-on paid search experience at Google
- Discovery and community advertising experience at Reddit
- Focused on connecting media, websites, CRM data, and business outcomes
Practices & experiments
Focused practices under one roof
Digital Traction is the umbrella. A few focused practices and experiments run underneath it.
Hyphen
OperatingPaid acquisition and measurement for independent fertility and family-building businesses
Local Traction
Field practiceSearch, local presence, calls, estimates and sold-work measurement for high-value local services
Emdash
In developmentA structured content-production system built from intent, evidence and governed workflows
Future of Search
PublicationA maintained thesis on how search, answers, advertising, websites and agents are changing
Start with a clear read of the operation
A structured review of how your search activity connects to real business outcomes — intent coverage, query-to-page relevance, conversion tracking, and where the gaps are. You leave with a scorecard and a prioritized 90-day roadmap.