Entity
A distinct, identifiable thing (an organization, person, service, place or concept) that search and answer systems try to recognize and connect across sources.
In use
Entity consistency (same name, same facts, everywhere) is what lets machines resolve many mentions into one business. Drift across profiles fragments that resolution.
Examples: Digital Traction LLC as an Organization entity, The founder as a Person entity.
The same read, on your account
The diagnosis is the first step and it is not charged for. What is offered is an honest read and sensible, evidence-backed decisions, not a promise about lead volume.