Find out where your Google Ads account is losing efficiency

The audit follows the money from the search to the sale. It looks at the demand you are buying, the structure that controls it, the relevance between ad and page, the signals you send back to the platform, and whether any of it turns into qualified leads. Each area is judged by one question: is this helping the account learn what a good customer looks like, or teaching it the wrong lesson?

Automated match types quietly widen what you pay for. We read the actual search terms the account matched over the last 60 days and separate commercial demand from the queries that will never become customers. Waste is rarely a high cost-per-click — it is spend placed against demand that was never yours to win.

Before judging performance, we verify the account is even measuring the right thing. A surprising number of accounts optimize toward a secondary action — a page view, an engagement event, a form start — that does not reflect a real lead. When the signal is wrong, better bidding just finds more of the wrong outcome faster.

Clicks and form fills are not customers. We check whether qualified leads and revenue from your CRM are making it back to the platform, or whether bidding is flying blind on raw submissions. This is usually the single highest-leverage fix in a lead-gen account, and it does not require more budget.

The ad is a promise; the page has to keep it. We check whether the query, the ad, and the landing page are one conversation or three — and where a dedicated page would earn more than a bid increase ever could.

The audit is a diagnosis, not a rebuild. Implementation is available separately once you have decided what to fix first. And it comes with no guaranteed savings percentage — the honest deliverable is a clear read and a ranked plan, not a number we cannot stand behind.