Intent taxonomy
Definition
A working map from real customer questions to the pages, ads, evidence and actions that should answer them, organized by what the asker is trying to do.
Last reviewed 2026-07-14
In use
Digital Traction organizes intent by stage: researching, comparing, clarifying, validating, acting. The right answer differs by stage even when the words match.
Examples
- Mapping 'how much does X cost' to a pricing-explanation page with proof, not a contact form