Offline conversion import
Returning conversions that complete outside the website (qualified opportunities, consultations, revenue) to an ad platform, matched by click identifier or hashed customer data.
In use
Documented by Google Ads as offline conversion imports and enhanced conversions for leads. The mechanism that lets bidding optimize toward down-funnel outcomes.
Examples: Importing 'qualified_opportunity' events from a CRM into Google Ads.
The same read, on your account
The diagnosis is the first step and it is not charged for. What is offered is an honest read and sensible, evidence-backed decisions, not a promise about lead volume.