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Offline conversion import

Definition

Returning conversions that complete outside the website (qualified opportunities, consultations, revenue) to an ad platform, matched by click identifier or hashed customer data.

Last reviewed 2026-07-14

In use

Documented by Google Ads as offline conversion imports and enhanced conversions for leads. The mechanism that lets bidding optimize toward down-funnel outcomes.

Examples

  • Importing 'qualified_opportunity' events from a CRM into Google Ads

Sources

  1. About offline conversion imports Google Ads Help · published 2026-07-14 · accessed 2026-07-14 · primary

    Undated live help document; date shown is the access date. Documents offline conversion imports and enhanced conversions for leads.