Signal quality
How accurately and completely the events returned to an optimizing system represent the outcomes the business actually values.
In use
Bidding systems are only as good as their diet. High signal quality means qualified outcomes, correct values and consistent matching; low signal quality means the system optimizes confidently toward the wrong thing.
Examples: Returning qualified opportunities instead of raw form fills.
The same read, on your account
The diagnosis is the first step and it is not charged for. What is offered is an honest read and sensible, evidence-backed decisions, not a promise about lead volume.