Your accounts
stay yours
Digital Traction works inside the accounts a business already runs. Its agents read, check and draft. A person approves every change to a live account, and the business can remove access at any time.
Start a conversation- Your accounts
They belong to the business, which adds Digital Traction as a user.
- The agents
They read the accounts, check them and draft proposals.
- A person
Approves or declines each proposal.
- An approved change
It is made in the account and logged with how to undo it.
The principles
behind every account
They hold on every engagement, whether Digital Traction runs paid search, builds a marketing system or runs Content Engine. Most of them can be checked in the account’s own user settings and change history.
The business owns its accounts
Ad accounts, analytics, Tag Manager, the CRM and the site stay in the business’s name and on its billing. Digital Traction is added to them as a user.
Agents read, check and draft
The scheduled agents read the accounts, test them against fixed rules and draft proposals. Nothing in their code changes a live account or changes what counts as a conversion. Drafts are staged unpublished, and a person at the business publishes them.
A person approves every change
Each proposal carries its evidence and its risk, and nothing changes until the person named for the work says go. A declined proposal changes nothing.
When what counts as a conversion changes
Bid on qualified leads, not form fillsEvery change is logged with its undo
A scripted change runs as a dry run first. Every change to a live account is logged with how to put it back, so the state before it can be restored.
The keys are held as encrypted secrets
The keys that reach a business’s accounts are held as encrypted secrets in the scheduler, not in code.
The business can end access
Access is granted inside the business’s own accounts, so it can be removed there at any time, without asking.
No client figures on this site
No figure from a client’s account appears on this site, examples included.
No outcome is promised
No return on ad spend, no ranking and no placement is promised.
The first step
changes nothing
Work starts with a conversation and a read-only look at the accounts, the tracking and the site. Nothing changes during the read.